IEEE honors Micronas chief scientist for development of digital high-definition TV in North America
Freiburg, January 18, 2006 - Micronas is proud to announce that Richard
Citta, chief scientist at Micronas, has been presented with the 2006 IEEE
Masaru Ibuka Consumer Electronics Award. Together with the award
co-recipients Wayne Bretl and Wayne Luplow from Zenith Electronics
Corporation, Citta developed the digital television transmission system that
forms the technological heart of high-definition TV, now in widespread use
in the United States. Sponsored by Sony Corporation, the award was presented
at the 2006 IEEE International Conference on Consumer Electronics in Las
Working together with a team of Zenith research engineers, Richard Citta
created the digital high-definition technology now mandated by the U.S.
Federal Communications Commission to replace the nation.s 65-year-old
analog system. The technology they innovated is now in use at virtually
every television station in the United States, sending robust transmissions
with reduced interference and allowing the broadcast industry to tap
previously unusable VHF and UHF TV broadcast channels.
As the transition from analog to digital TV in the U.S. nears completion in
2007, all new TV sets sold in this country will feature the VSB (Vestigial
SideBand) demodulation technology, which takes a digital broadcast signal
and turns it into the bit stream ultimately seen as a broadcast.
An IEEE Member, Richard Citta is now chief scientist at Micronas
Semiconductor Inc. in Palatine, Illinois. Formerly of the Electronic Systems
R&D laboratory at Zenith, he is the only two-time recipient of Zenith.s
highest technical honor, the Robert Adler Technical Excellence Award.
Richard Citta also is a member of the Academy of Digital Television
The award was presented by Hans Baumgartner, 2006 IEEE Consumer Electronics Society President. From left to right: Richard Citta, Wayne Luplow, Hans Baumgartner, Wayne Bretl.
Micronas (SWX Swiss Exchange: MASN), a semiconductor designer and
manufacturer with worldwide operations, is a leading supplier of
cutting-edge IC and sensor system solutions for consumer and automotive
electronics. As a market leader in innovative, global TV system solutions,
Micronas leverages its expertise into new markets emerging through the
digitization of audio and video content. Micronas serves all major consumer
brands worldwide, many of them in continuous partnerships seeking joint
success. While the holding company is headquartered in Zurich (Switzerland),
operational headquarters are based in Freiburg (Germany). Currently, the
Micronas Group employs about 2000 people. In 2004, it generated EUR 624/USD
777/CHF 963 million in sales. For more information on Micronas and its
products, please visit www.micronas.com.
IEEE is the world's largest technical professional society. Through its 365,
000 members in 150 countries, the society is a leading authority on a wide
variety of areas ranging from aerospace systems, computers and
telecommunications to biomedical engineering, electric power and consumer
electronics. Dedicated to the advancement of technology, the IEEE publishes
30 percent of the world's literature in the electrical and electronics
engineering and computer science fields, and has developed more than 900
active industry standards. The organization also sponsors or co-sponsors
more than 300 international technical conferences each year. Additional
information is available at www.ieee.org.
About the IEEE Masaru Ibuka Consumer Electronics Award
The IEEE Masaru Ibuka Consumer Electronics Award was established by the IEEE
Board of Directors in 1987 to recognize outstanding contributions in the
field of consumer electronics technology. It may be presented annually to an
individual or team of up to three. In the evaluation process, the following
criteria are considered: technical innovation, creativity, quality,
timeliness, societal benefit, technology enhancement associated with
achievement(s), leadership and professional contributions of the
individual(s) identifiable with the achievements, and the quality of the
nomination. For more information please go to